Native Ads Management

At ScroogeFrog, we bring over 15 years of expertise in native advertising to help your business achieve outstanding results. Our Native Ads Management service is a comprehensive solution designed to drive high-quality leads through advanced optimization techniques.

How We Work

  • Understanding Your Goals

    We begin by thoroughly analyzing the core elements of your campaign to ensure success:

    • Cost per Lead (CPL): Establishing benchmarks for profitability.
    • Target Geographies: Identifying regions where your campaign will have the highest impact.
    • Optimal Platforms: Choosing the platforms that best align with your advertising goals and audience behavior.

    We then allocate your budget strategically across these platforms to maximize efficiency and impact.

  • Setting Up Tracking

    From the start, we configure your ad campaigns to focus on the most relevant target action — be it registration, a confirmed lead, completing a level, acquiring a new customer, or any other meaningful conversion.

    • Event Tracking Flexibility: We can track conversions from «Thank You» pages (post-order submission pages), via client CRM integration through API, or using Postback URLs provided by affiliate programs.
    • Focus on Authentic Actions: The key is to define a conversion event that is highly valuable and minimally susceptible to fraudulent activity, such as confirmed orders or verified leads.
    • Data Accessibility: Our setup allows for seamless data collection on conversions from virtually any source, ensuring precise performance measurement.

    This tailored tracking ensures that every campaign is aligned with your goals and captures the most meaningful outcomes.

  • Implementation of AI Antifraud Codes

    To ensure campaign integrity and high-quality traffic, we implement AI-powered antifraud technology using three key codes:

    • JavaScript Code on the Landing Page: Monitors user behavior and detects non-genuine interactions in real-time.
    • JavaScript Code on the Conversion Page: Audits audience authenticity, focusing on each advertising source, network, campaign, and ad placement.
    • Server-Side Code (optional): Tracks clicks before the JavaScript code loads to ensure accurate data collection and protect against fraudulent activity.

    This multilayered setup provides detailed insights into the quality of traffic and eliminates fraudulent sources.

  • Creative Preparation

    Our creative team develops visually compelling and engaging ad assets designed to resonate with your target audience and drive results.

    • Platform-Specific Optimization: Ensuring that every creative aligns with the technical guidelines and branding requirements of the chosen platforms.
    • Versatility Across Formats: Adapting content for varying formats, such as static images, GIFs, or interactive elements, depending on platform capabilities.
  • Performance Analysis

    We utilize advanced tracking systems to monitor every aspect of your campaign:

    • Initial Testing Phase: Campaigns are launched with a test volume of 500 clicks per ad to gather actionable data.
    • Performance Analysis: Within the first 10 clicks from any placement, our AI-powered system identifies and eliminates low-performing sources to ensure high-quality traffic.
    • Ongoing Optimization: Our team continuously refines campaigns by analyzing traffic volumes, conversion rates, and source performance to maximize ROI.

    With our methodical approach, your campaigns are always optimized for success, delivering real results and unparalleled efficiency.

We begin by thoroughly analyzing the core elements of your campaign to ensure success:

  • Cost per Lead (CPL): Establishing benchmarks for profitability.
  • Target Geographies: Identifying regions where your campaign will have the highest impact.
  • Optimal Platforms: Choosing the platforms that best align with your advertising goals and audience behavior.

We then allocate your budget strategically across these platforms to maximize efficiency and impact.

From the start, we configure your ad campaigns to focus on the most relevant target action — be it registration, a confirmed lead, completing a level, acquiring a new customer, or any other meaningful conversion.

  • Event Tracking Flexibility: We can track conversions from «Thank You» pages (post-order submission pages), via client CRM integration through API, or using Postback URLs provided by affiliate programs.
  • Focus on Authentic Actions: The key is to define a conversion event that is highly valuable and minimally susceptible to fraudulent activity, such as confirmed orders or verified leads.
  • Data Accessibility: Our setup allows for seamless data collection on conversions from virtually any source, ensuring precise performance measurement.

This tailored tracking ensures that every campaign is aligned with your goals and captures the most meaningful outcomes.

To ensure campaign integrity and high-quality traffic, we implement AI-powered antifraud technology using three key codes:

  • JavaScript Code on the Landing Page: Monitors user behavior and detects non-genuine interactions in real-time.
  • JavaScript Code on the Conversion Page: Audits audience authenticity, focusing on each advertising source, network, campaign, and ad placement.
  • Server-Side Code (optional): Tracks clicks before the JavaScript code loads to ensure accurate data collection and protect against fraudulent activity.

This multilayered setup provides detailed insights into the quality of traffic and eliminates fraudulent sources.

Our creative team develops visually compelling and engaging ad assets designed to resonate with your target audience and drive results.

  • Platform-Specific Optimization: Ensuring that every creative aligns with the technical guidelines and branding requirements of the chosen platforms.
  • Versatility Across Formats: Adapting content for varying formats, such as static images, GIFs, or interactive elements, depending on platform capabilities.

We utilize advanced tracking systems to monitor every aspect of your campaign:

  • Initial Testing Phase: Campaigns are launched with a test volume of 500 clicks per ad to gather actionable data.
  • Performance Analysis: Within the first 10 clicks from any placement, our AI-powered system identifies and eliminates low-performing sources to ensure high-quality traffic.
  • Ongoing Optimization: Our team continuously refines campaigns by analyzing traffic volumes, conversion rates, and source performance to maximize ROI.

With our methodical approach, your campaigns are always optimized for success, delivering real results and unparalleled efficiency.

What You Gain

  • Turnkey Native Ads Setup: From strategy to execution, we handle everything to ensure your campaigns are set up for success.
  • Transparent Access: You receive full access to all accounts and performance metrics, ensuring complete transparency.
  • Auto-Bidding for Precision: Our automated bidding system dynamically adjusts bids to secure the best placements at optimal costs.
  • Pure Traffic Assurance: With AI-driven filtering, we cut out ineffective placements, ensuring your budget targets only high-performing platforms.
  • Conversion-Focused Management: Our native ads management prioritizes conversions, delivering measurable results aligned with your business goals.

Why Choose ScroogeFrog?

As an outsourcing media buying partner, we specialize in managing native ad campaigns that deliver tangible results. Whether you need a campaign optimized for conversions or a complete end-to-end setup, our proven process ensures your success. With our expertise and dedication, you’ll benefit from:
  • Extensive experience in native advertising
  • Transparent and collaborative working relationships
  • Cutting-edge AI technology for traffic filtering and optimization
  • Hands-free campaign management tailored to your goals
As an outsourcing media buying partner, we specialize in managing native ad campaigns that deliver tangible results. Whether you need a campaign optimized for conversions or a complete end-to-end setup, our proven process ensures your success. With our expertise and dedication, you’ll benefit from: